Today, many companies from Russia, CIS and the EU have their own groups in Vkontakte, which helps companies generate sales and promote themselves. After the redesign of VK , groups started having new features, such as a digital display of products. It allows users to purchase products by clicking on them, which would redirect them to an account with chat and support and also it immediately prepares a message about ordering the product. This way of ordering products is less complicated for the users, because going to a website that requires registration and ordering on it takes a lot longer than writing to the support team.
Some people may think that it's unsafe to order products through VK. Clients have to leave their personal information when ordering, but, I would like to dispel your doubts about it. In Russia and the CIS countries many companies can accept payments by cash, courier or by transferring money to the bank account directly, where the details would be given by the support team. After transferring money, the user would need to send the support team a photo of the transaction which wouldn't show any important information about the user’s card.
Creating groups in VK would allow companies to create a reputation and a social image. It is important to know that people are more likely to be satisfied with their shopping if they talk to a real person and are able to receive information about their delivery any time they ask for it. Many internet users from Russia and CIS order from VK every day. It is proven that some companies receive more orders from a VK group than from their official website.
Target advertising in VK presents promotional posts to users which subscribe to groups with the target audience of VK. In order to increase client awareness, group support teams post promotions and photos with product or unrelated content which the target audience would enjoy. Posts would help create a positive impression about the group. With content creation it is important to know that unrelated content can also generate sales because users repost it and their friends, who find it interesting, will check the company's page.