One of the most successful ways of branding in VK is done by special bots which promote special stickers for VK. Packs of branded stickers would be given to everyone who responds to a chat-bot and does certain actions, such as selfies with a Coca-Cola bottle or writes a short New Year story. The Bot can track the number of sticker packs given away, which allows the company to have statistics and leaderboards. Most users in VK use stickers on a daily basis and the increase in number of different stickers is positively met by the users.
Another way of branding through VK is done by giving every user digital gifts which can then be given to their friends for free, instead of paying money to buy other gifts. Those gifts are unique and only available for a limited time which in turn increases the number of gifts given away by users. VK will show statistics about the number of gifts given away. Gifts are shown on users’ profile pages and will never get deleted from it.
One of the options when creating a group page in VK allows users to create groups for events. Events sponsored by companies are advertised to users and the event itself is an ideal way to brand a company. Event would be promoted to users through newsfeed and advertising on the sides of the page. 77% of VK users use mobile apps for it, which makes advertising look like a general post of a group that you follow, but in fact is claimed as an advert. This type of advert is more likely to be clicked on because general users are less likely to press the advertising which is on the sides of the page.
Also VK brands through games within VK. Branding in games could be done by giving game users skins or in-game money. Most games in VK have 2 types of in-game money, for example gold and diamonds. It is a lot harder to obtain diamonds than gold because game developers in VK make money from those diamonds. The branding campaign would allow users to obtain diamonds through special actions and, because their prize would be given in a currency which is rare and can only be obtained by donations, many users would happily participate in branding.