First, there was like, and then someone turned on the light and said: Hey, why don't we make a place where you can put all your pictures and videos? And that's how Instagram was born. All jokes aside, Instagram has become one of the leading social networks today. There's so much more to this platform than just uploading pics. Both small and large businesses have found a way to present themselves using Instagram accounts. Visualisation is a keen ingredient in every successful story, and the road to building a modern empire can start with Instagram. The more conventional marketing methods such as TV ads or billboards may have a bigger reach, but they come with some less attractive features. These commercials take time and money, which, if it's being used regularly, can lead to losing money needlessly. Why on Earth should this be your only choice when you've got something much more convenient? The answer lies in your smartphone, precisely in that colourful camera logo. Posting content on Instagram is completely free. It was never easier to build a crowd of supporters, hence the fact Instagram has over 200 million active users! These days, having a smartphone and an active Instagram account is something that's implied.
When a picture's worth...
Hotels see Instagram as an addition to their online presentation. Insta photos and videos can show all the best features one hotel can have, but there is one catch. Most of these hotels will hire a professional photographer to help them present their business in the best light. That seems rather stiff and forced, doesn't it? Thankfully, using real-time photos featuring your guests will solve this problem. Tourists react better to photos where smiling guests are a staple part of one hotel. When potential guests see those happy people, they most certainly will notice the background: the lovely fireplace, big and comfy bed, eye-catching colours, and what else not!
What's a hotel?
A hotel's a place where you can sleepover and have a meal, right? *annoying sound here* WRONG! A hotel's so much more than that; it's a place to relax, have fun, and a complete holiday experience. Maybe the place you're willing to advertise is also a casino or has an amazing pool. Oh, and don't forget to post photos of those amazing desserts your chef makes! Each and every interesting detail about your hotel posted on Instagram makes you one step closer to your future guests. It's important to send out the message that you've got everything necessary for a dream vacation.
Caring for your guests doesn't stop after they're gone. You're going to want them back, and what a better way then to keep in touch. No, we don't mean you have to chat with everyone about the latest happenings. Responding to client's posts, photos, and, of course, hashtags, will help paint a picture of your hotel as a collective dedicated to put a smile on everyone's face. A guest who experiences a personalised interaction is more likely to leave a positive feedback and spread the good word about your place. And how do the words spread online? By using hashtags, of course! Embrace the new way of communication and advertising before it's too late.
Outside the walls
Truth be told, your hotel won't attract guests all by its own, no matter how beautifully done it is. You can own a luxurious five star complex that offers a spectacular experience, but if it's in the middle of nowhere, there's a chance things won't go according to your plan. Visitors need more than just a nice hotel; they want to spend time outside those walls experiencing the great outdoors. If your hotel is located nearby a popular landmark or in a touristic hot-spot, don't forget to post those pics on Instagram. Spread your horizons and guests will be rushing in!