Today, many companies from Russia, CIS and the EU have their own groups in Vkontakte,  which helps companies generate sales and promote themselves. After the redesign of VK , groups started having new features, such as a digital display of products. It allows users to purchase products by clicking on them, which would redirect them to an account with chat and support and also it immediately prepares a message about ordering the product. This way of ordering products is less complicated for the users, because going to a website that requires registration and ordering on it takes a lot longer than writing to the support team.

Some p...

One of the most successful ways of branding in VK is done by special bots which promote special stickers for VK. Packs of branded stickers would be given to everyone who  responds to a chat-bot and does certain actions, such as selfies with a Coca-Cola bottle or writes a short New Year story. The Bot can track the number of sticker packs given away,  which allows the company to have statistics and leaderboards. Most users in VK use stickers on a daily basis and the increase in number of different stickers is positively met by the users.

Another way of branding through VK is done by giving every user digital gifts which can th...

Vkontakte is one of the most popular social media platforms in Russia and the CIS countries. Today, in 2017, the total population of Russia is 144.1 million and the population of CIS is 138 million. By April 2017 VK achieved 91.01 million users per day. On average more than 80 million people use VK every day and 65% of VK are Russians. So how exactly can VK improve your business? First of all, VK contains a lot of groups which form different communities and target people by age, gender, interests and most active hours. Using demographics, businesses can promote their product to target audience through VK groups. Most groups with...

Instagram has become one of the leading social networks today. There's so much more to this platform than just uploading pics. Both small and large businesses have found a way to present themselves using Instagram accounts.

A huge shift has occurred over the last 20 years about the availability of hotel information. People have received travel information from travel agencies, friends, and various magazines before they went on a trip. However, information about the ads could be controlled either by the media or by the destination itself. Today, various information is available across the internet, social networks or review sites such as TripAdvisor, etc. Nowadays, the inspiration for travelling comes from Facebook, Twitter, Instagram where people post photos of travel, experiences, good and bad things that happen to them on a daily basis, so the pos...

Travel trends evolve rapidly and this can make marketing your travel business really challenging. Managing content, booking engines, review platforms, blogs, newsletters and social media (to name a few) with little result will...

Photos are in the spotlight of this media and they can be an inspiration for travellers, giving them an idea of the experience they could get within a destination. It can help you get an emotional connection with your audience through beautiful photos.

Unlike the written word or photos or graphics, a video has the unique power to combine sound, vision and dialogue to bring stories alive and create genuine emotional connections between the viewer and the brand; something that is now seen as crucial ingredient in building brand identity and, ultimately, brand loyalty.

Facebook wants to show more ads to people who watch its videos and start making money for the people who supply it with those videos.

When responding to critics or rants, always stay polite and calm. Show your gratitude for reaching out and offer your best to solve the problem. It would be even better to encourage customers to contact you via messages or email so you can discuss the issue privately.